City luxury moves into downtown area

For a true chain-store, shopper-mart experience, one has to travel to either Cortland or Ithaca. There are a few exotic items we can't find in town, like fresh kumquats and homeopathic remedies. For these and other eccentricities, a trip to the city is in order.

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Elephant Pharmacy

"The first and foremost challenge is that the bulk of homeopathic medicine does not appeal to the masses," says Michael Johnson, a senior writer with Drugstore News, also a trade publication. "Time will tell if Elephant Pharmacy can develop a critical mass."

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Homeopathy helps body heal itself

Discovered about 200 years ago by German physician Samuel Hahnemann, homeopathy is enjoying ever-increasing popularity as a choice of health care for millions around the world. In fact, the leading prescription cold medicine in Germany is a homeopathic medicine.

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