I too remember it rather vaguely, but remember that there was indeed quite a to-do. My memory is that he named a whole bunch of behaviors that most of us would have considered either odd or at least not-quite-nice, and said Oh yeah, according to *my* studies, nearly *all* of you guys are doing this two or three times a day! Well, I exaggerate... I guess people like getting an "anything goes" frame of reference, to make their own little sins and guilts seem lighter? Or to give them wicked imaginings about the neighbors?
:-)